Margin expansion is the process of increasing a business’s profit margins by optimizing operational efficiencies, enhancing pricing strategies, and improving product or service offerings. This involves a holistic review of both revenue-generating and cost-related activities to maximize profitability.
Expanding margins is critical for businesses looking to improve their financial performance and reinvest in growth opportunities. It allows companies to stay competitive while generating higher returns on existing operations. A strong margin protects businesses from market volatility and provides the financial flexibility needed to innovate and expand.
