Revenue forecasting is a predictive analysis process that estimates future revenue streams based on historical data, market trends, and business-specific factors. It provides insights into expected income over a specified period, helping organizations anticipate growth or identify risks.
Accurate revenue forecasting is vital for strategic planning and resource allocation. It enables businesses to make informed decisions about investments, expansion, and operational adjustments. By anticipating future revenue, businesses can proactively adjust their strategies to ensure financial stability and capitalize on growth opportunities.
